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Realm of Logo Design

Logo design is challenging just like graphic design. You are about to find something in a typeface, strokes in an image, or a few colors by which the world will identify you and your brand.

This course will provide few tips for designing a logo. You will get to see the building blocks of shape, type, and color, as well as few attributes that comprise a nice logo.

In this course, you will learn:

how not to create a logo,

why the logo need not be unique,

or, why the logo doesn’t need a connection to your brand/product.

In this course, you will also learn:

why to avoid showy typefaces, and

how to avoid some of the general trouble spots.

You got to cover more in this course. This includes one important aspect.

A logo is just the tip of a huge design iceberg that runs through the veins of your enterprise.

This course will not create a logo for you. But easy! It will make you to calm down and help you to learn something closer to that.

A logo is a unique way of writing your name. You can call it as a logo type.
A logo will be identified with you/your brand, like your signature. It can consist of anything, from fancy, to simple.
Few logos comprise a mark.
A mark is known as an icon or a symbol.
A mark can also be different from the name because it is here with Karmissie.
It can enclose a name. E.g., Levi’s
It can also be part of a name. E.g., Dole
A mark can interact with the name. E.g.; Citi
Few logos are known for being only with a mark; however, these are not common. Generally, all the things in the current world is marked by a logo.

Logo – An Identifier
A logo is known as an identifier.

A logo need not attract more customers. A logo need not sell more products. Marketing has to take care of all these tasks.

A logo need not enhance the business. The CEO has to do that job.

A logo need not work hard to win design awards. It is successful when it is an identifier.

Features of a Logo
Being a role model is the most powerful form of educating. – John Wooden.

You will expect to see how a good logo would be. That’s what you are going to see in the upcoming cards about the features of a good logo.

A good logo engages users with a backstory or story. Users will realize that the logo has meaning and life in it, instead of just sporting a modern cool shape.

A logo may

Resent or offend users’ interest,

Or have a charm,

Or, make a personal connection.

A good logo incorporates one strong feature or idea.

For instance, Dunhill uses its popular tall ascenders.

Caterpillar has its yellow rectangle.

The Royal Gorge Railroad has those tails, which look fast and evoke the old streamliner era.

Note: More than one feature will weaken your logo.

A good logo has to be a very simple logo, i.e., simply drawn.

Apple is the classic example of this simplicity and zen-like attribute, making it a good identifier. – It is silhouette, gray, black, or white, usually on white; however, not always. – It always uses an open space.
Red Cross is another example of a simple logo, which acts a picture-perfect identifier. – The Red Cross is recognized globally.

A good logo fits properly in every venue such as billboards, posters, aircraft, vehicles, fabric, caps, and mobile devices.

A great logo is memorable. Memorability can be categorized as Simple logo and Impressive Logo.

Simple Logo
Simple logos do not provide much visual information or detail to process.

Simple logos are easy to get.

Impressive Logo
Impressive logos make an impression using an interesting lettering, clever idea, or any intriguing or unexpected thing.

These logos kill time as you will keep thinking about the logo. And this make them memorable

A good logo is not cliché.

Here is a cliché logo. If you consider a product to be coffee, the ideas that come to your mind is probably a cup of coffee or coffee beans.

Here is a logo which is not a cliché – Starbucks. They added a mermaid to their logo, where the mermaid says coffee. This exciting image made Starbucks a popular brand.

A great logo is always timeless, as it should last.

If you are branding an event, or if your product is trendy or anything that is temporary, you are free to be trendy.

But trends pass and you shouldn’t feel your design is outdated!

If you want your logo to be timeless, you must create a design with characteristics that will stand the test of time.

Hence, good logos are conservative.

Try Repeating the Elements
Repeat the same element at a particular set interval. This step is called repetition, which is a key design principle.

Repetition provides an overall progression and movement in your design. When repetition is performed tastefully and rightly, it makes your design cohesive and unified.

For instance: Repeating a particular color or shape at regular interval counts.

Advantages of Repetition:
It makes the logo adopt a specific theme or idea.
It brings in a unified visual branding.
You can repeat the elements in different areas of branding without any worries.
For more information on repetition, refer this source.

It is a dangerous idea to mix fonts and styles in any design.
Too similar fonts will confuse the user.
Too different fonts will invoke several conflicting emotions in the user.
It is safe to use one theme or font and include few diverse colors or a graphic that emphasizes the singular idea of the brand.
Who are at risk?
Designers trying to mix fonts
Brands with more than one focus

Logo types don’t have to be unique.

Volvo, Honda, and Sony have a similar logo type. They are for all practical purposes identical.

Each logo is rendered in an extended version of Clarendon typeface or something identical to it.

Egyptian style slab serif is used where everything is in uppercase, nearly with the same number of letters.

Volvo a bit heavier, Sony is a bit lighter.

Apple and Starbucks logos do not require an obvious connection to their product. Good logos are not designed for a target market. They’re designed for the owner of the logo, the one who cares about it. It’s the people thing.

Lacoste logo does not have any connection with a crocodile. Learn its history from here.

Pepsi was coined by its founder for pepsin. Pepsin is a known as a digestive enzyme and the real root of the term is “dyspepsia.” This idea was used to haul in customers.

Mercedes Benz – Mercedes was the name of the daughter of one of the company’s early backers.

Adobe wasn’t named for its world-changing technology. It was called Adobe for the creek that ran behind the house of one of its co-founders.

Kodak means nothing. George Eastman just liked the letter “K.”

If your logo has a mark and a name, then separate them!

What is the Mistake?
When a designer tries to combine graphics and words, making them inseparable.

What is Right?
The mark must stand alone.
The name must stand alone.

Be Consistent
After designing a logo, leave the logo without changing it.
Use the logo, in the same way, every time.
Repetition makes the logo strong.
Consistency makes the logo noticeable in the eyes of the public.

Logo design is a mighty ocean. It is easy, the effort of an entire career. Numerous sources of inspiration are available in print, online, and just keep looking around.

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